The creator is 6 or 7 years old, it’s a bank holiday, he’s watching The Neverending Story. The epic of a child a little older than he who is having a hard time with his father and whose mother is dead. He spends his days dreaming and reading when a very unique book falls into his hands. With this book he travels a parallel world populated with strange creatures.

During his adventure he is saved by a white dragon.

For years he has dreamt of being in this boy’s shoes, protected by a dragon who would help him save the world.


Years went by and the dragon was always in his heart. He never told anyone. Yet his eldest son had until the age of 5 an ever-present imaginary friend : a red dragon.

white polo pony against a red polo dragon . This is the base of claude and storz coat of arms

The dragon and the horse are yin and yang, two indissociable creatures. From their antagonism, power and harmony are born, leading to all victories.


The fight between these two creatures is an allegory of life : a game, a match against oneself, to overcome one’s fears and limits.


The fusion of the dream, the dragon and reality, the horse.

In all mythologies of East and West, the red dragon is tied to the earth and to fire. Symbol of power, it brings vitality, courage and energy.


White is the color of peace. In tales and legends of the whole world, the white horse is the sacred mount of prophets, kings, heroes and prince charmings.


For Plato the white horse represents the irrational part of the soul, that which gives momentum.


The red dragon uses his strength to defend and protect. The white horse uses his power to spread peace.


Man also holds infinite power. Their subconscious. Its power goes beyond imaginations. The data we feed it with, our thoughts, our beliefs, our interpretations of facts and our attitudes have the power to direct our lives. By nourishing it with love, faith in ourselves, peace and generosity, we become masters of our destiny. We can make the world a better place.

To wear this coat of arms is to put on an armour by which we seize the powers of the horse, the dragon and Man.

Here, now and forever.

The founder of the polo brand claude et storz wears white polo jeans, on his shoulder he wears a red dragon and on his back there is fire. This photo represents the brand's coat of arms.

Your armour connects you to the most powerful ally you will ever have, yourself.

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