We bring to you a range of luxury products
with real impact on the environment and social justice.
Our clothes are made of cotton, a wonderful material but one of the most water consuming agricultures in the world.
Of course we opted for a 100% organic cotton but we had to go further in our demand for a more ethical cotton.
We then created :
VERTICAL COTTON ®
A totally revolutionary way to grow cotton.
Our organic cotton grows vertically. The crops are stacked on top of each other.
It saves thousands of liters of irrigation water by taking up half the space.
The free space is given back to nature to reforest previously cultivated land.
We offer free of charge to all farmers the conversion from standard cotton to vertical cotton. This guarantees them a remuneration far superior to what they used to get in order to guarantee them a dignified life for their families and fertile land free of any chemical products.
The vertical cotton they grow belongs to them and they are free to sell it to anyone.
Our success is also the success of everyone involved.
We never negotiate the rates of our partners and hold their know-how in very high esteem.
Our polo shirts are made with passion by the best craftsmen in Paris and Portugal.
Our zero waste package is produced in Paris by an artisanal cooperative.
We didn’t want any blister, overpack or cardboard that is thrown away after opening.
The new idea : our packaging also serves as a postal envelope.
You receive it, open it and send it back to us effortlessly, because it is a returnable postal envelope. It can be slipped in any mailbox and the international return is prepaid.
We clean it and reuse it.
Real zero waste packaging, handcrafted in Paris, made of 100% recycled cotton.